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Neon signs and tubes

The significance of this now almost retro type of light advertising is that it uses the provocative coloured glow of phosphors and mixtures of noble gases in discharge tubes, the so-called blown neon. Clear or coloured glass in tubes of various diameters is bent over a flame into the desired letters, characters or artistic shapes, sintered with phosphors according to the colour requirement and filled with a mixture of noble gases on pump stands in a vacuum environment. When connected to a high-voltage transformer, the tubes produce a coloured discharge which, depending on the chosen phosphor in the clear glass, is delivered in about 30 standard colour shades. The colored glass enriches the radiation range of the neon color spectrum many times more. The substrate for pieces of blown neon made in this way can be cartridges, sculptures, or constructions made of various materials. The company cuts, bends, welds, surface-treats or otherwise processes virtually all types of metal materials – aluminium, stainless steel, brass, copper, black or galvanized steel, various materials based on hardened PVC, acrylics and polycarbonates.

Cassette advertisements and 3D letters

This alternative is based on atypical production of spatial, relief, plastic or 3D cassettes of logotypes, characters of various shapes and individual letters of the specified inscriptions or names, whose atypicality depends on the use of the required fonts of the inscription. The production itself consists of the plumbing production of cassettes ( or sculptures ) of any depth and material, of which aluminium is the most commonly used, after it has been shaped and coated, and in combination mainly with acrylics or polycarbonates. Depending on the graphic expression and requirements, any of the other metal materials ( stainless steel in mirror or ground finish, black or galvanized steel, brass, copper ) and materials based on hardened PVC, acrylics and polycarbonates can be used in our company for the production of 3D cassettes of letters and characters. Prefabricated jigsaw profiles are also widely used, which are already prefabricated by the material supplier both in surface and colour in the shades of the most commonly required finishes. The next step after the plumbing production is completed is to solve the night phase of the pendant. For the overlighting or backlighting of atypical cassettes, the technology of electroluminescent diodes – LED modules and chain systems – is almost exclusively used nowadays due to its very low consumption, high luminous intensity, long lifetime and practically faultlessness, and only very rarely the technology of blown high-voltage discharge tubes ( which is described in more detail in the chapter Neon signs and tubes ). For cassette and sign illumination, a wide range of LED, halogen or discharge spotlights are available on the market, depending on the standard or wattage required, or the design of the luminaire body itself is important.

Boxes, panels, boards and butons

Perhaps the fastest, simplest and least financially demanding technology for the production of illuminated illuminating signage or company logo is its production using the alternative of a flat buton, panel, board or box. The prefabrication of profiles and individual parts for this method of production of advertising has advanced perhaps the furthest, so today it is not a problem to use these parts to make a single-sided or double-sided buton (the so-called ejector) with an acrylic or polycarbonate face, on which the desired graphic representation of the advertisement is applied by means of self-adhesive foils (translucent or transparent) or by means of digital colour printing graphics by lamination. A special chapter is the currently widely used large-area butons with a stretchable vinyl face, the so-called backlit butons, which are produced in specially adapted clipping profiles and are clamped to the body of the large-area buton by means of so-called stretchable clips. The advantage of these butons is the virtually infinite surface area without a working expansion joint, limited only by the production width of the vinyl sheet, which, however, can be supplied in order of magnitude ( 2.5 M, 3.6 M, 5.2 M, 6 M… ). The front illumination sources for both smaller and large butons are usually exclusively LED modules and chips anymore, rarely linear fluorescent tubes or high voltage Slimline tubes, which were still widely used in the recent past.

Milled, engraved and pressed advertisements

In addition to the technology of cutting out logos, characters and letters from self-adhesive foils, it is also necessary to mention the technology of milling and engraving. An inscription or a sign made in this way can be plastic, i.e. three-dimensional, which gives it a greater visual effect and higher efficiency. The creation and production of an inscription using a milling and engraving plotter is similar to that with a carving plotter, the difference is in the material processed, which is not foil, but various types of plastic, metal, wood, cardboard, leather or even rubber. This technology is also perfectly applicable for the production of illuminated signs, box lettering, inlays of various materials, etc. A special area is the milling of cylindrical, spherical or chamfered surfaces, which require special hardware and software, as the equipment itself requires the control of three or more axes. Another special area is the industrial application of laser and waterjet technology for cutting typically harder, stiffer and more durable materials outdoors. Particularly popular at present is the technology for cutting logos, signs and lettering from styrodur, i.e. hardened polystyrene with a coloured finish, suitable only for indoors, but abundantly found especially in commercial and shopping malls.

Menuboards, orientation and information systems

For easier orientation in usually larger buildings (especially administrative buildings) with a higher number of individual departments, departments and employees, it is necessary to simplify communication with the client or customer to make an orientation and information system that will accompany you as a visitor to the building from your arrival to the building to its departure. Therefore, it is nowadays important in terms of advertising and promotion of the company to deal usually with the exterior guidance system (panels, signs, banners before arriving at the object sought), as well as the interior orientation and information system (signage using signs and boards inside the building). The latter is usually further divided into a main wayfinding system (signage at the entrance to the building, in the entrance foyer, reception or counter) and a secondary or subordinate wayfinding system (marking of departments on individual floors or rooms, rooms or offices themselves). In the production of the information system, it is again possible to consider different material bases – metal ( stainless steel, brass, copper, but especially aluminium in various finishes ) and plastic ( based on PVC, acrylics, polycarbonates ). The production and processing technology of these materials is usually the method of milling, engraving, cutting with a carving plotter, laser or water jet. A special chapter of information systems is formed by the menuboards of fast-food courts and various catering units, especially in shopping centres, which enable the client to navigate quickly, easily and efficiently through the range of the retailer’s menu. In addition, the menuboard can complement the interior graphics and advertising signage of the fast food unit in a very impressive and aesthetically pleasing way by means of digital printing on the light board.

Fascias, totems, masts, bigboard superstructures and light attics

Luminous fascias, totems, masts and attics are commonly part of the exterior wayfinding system of buildings and structures, which usually attract the eye on major roadways and street traffic. Nowadays, they are a very common and popular form of company presentation, especially thanks to the ever-expanding and unceasing construction of shopping parks, shopping malls, hypermarkets and various department stores, but they are also very well applicable to companies and organisations of other nature, e.g. catering, such as hotels, guest houses, restaurants, but also car dealerships and petrol stations. The latter, with their current need for complex equipment, represent a separate interest of advertising manufacturers, since a single petrol station requires a special approach with its many advertising and identification elements – masthead logotype, light attic overlaying the petrol stands, totem with prices, signage of the station’s establishments (restaurant, café, cafeteria, social area, but also car wash). On such a separate advertising island, then, a multitude of applicable technology is articulated, requiring also a manual of identification standards. Currently, creative agencies and advertisers are very interested in the superstructure of bigboard areas, where the 2D area of the mast is usually enriched with additional 3D elements that protrude into the space or beyond the bigboard area, or the night phase of the spotlight-lit area is enriched with additional LED or RGB lighting, which is intended to increase the effect and interestingness of the illuminated graphics of the bigboard area and to attract the attention of the potential client.